Case Study 1

Client: CNA E&S (Excess and Surplus)

Project: Series of trade advertisements

Objective: Create a visual awareness in the insurance industry of CNA E&S and the high risk business they insure.

Solution: We created thought inspiring illustrations, bold headlines and placed them on brightly color background to grab the readers attention

Result: A National Underwriter’s survey gave the ads high marks in four key readership metrics: awareness, readership, visual appeal and ease of readability. (An average total of 19% higher than industry competitors.)