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Case Study 3Client: Chicago International Charter School Project: Advertising and direct mail enrollment campaign Objective: Increase enrollment by creating a message that verbally projects the benefits and visually stimulates awareness of the program and locations. Solution: We created a message based on captivating photography and bold colors. Result: Bucktown campus filled 75 vacant seats and for the first time has a waiting list of 146. Irving Park campus filled 84 vacant seats and for the first time has a waiting list of 152. Return to Case Studies |
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