Case Study 3

Client: CNA Insurance

Project: CNA E&S invitation

Objective: Create an invitation that would attract the attention of agents attending a convention in New York City.

Solution: We created a high impact shell that supported the invitation by utilizing four individually colored panels, die-cut to resemble the New York City skyline. Upon peeling back the die-cut panels the recipient uncovered the invitation printed on an elegant vellum stock inviting them to a cocktail and dinner reception.

Result: The reception was attending by 100 percent of the invited agents.