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Excess & Surplus trade ads
CNA Insurance

Objective: Create a visual awareness in the insurance industry of CNA E&S and the high risk business they insure.

Solution: We created thought inspiring illustrations, bold headlines and placed them on brightly color background to grab the readers attention

Result: A National Underwriter’s survey gave the ads high marks in four key readership metrics: awareness, readership, visual appeal and ease of readability. (An average total of 19% higher than industry competitors.)

Trade advertisement campaign for CNA Insurance
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