Objective: Create a visual awareness in the insurance industry of CNA E&S and the high risk business they insure.

​

Solution: We created thought inspiring illustrations, bold headlines and placed them on brightly color background to grab the readers attention

​

Result: A National Underwriter’s survey gave the ads high marks in four key readership metrics: awareness, readership, visual appeal and ease of readability. (An average total of 19% higher than industry competitors.)