To bring meaning to MacNeal Hospital’s main stairwell, we transformed each landing wall from the 8th floor to the lobby with a bold, purpose-driven graphic. Each landing features a black-and-white photo and key word—honoring staff, patients, and first responders—framed by the phrase: “We believe in the power of [word]. We are MacNeal.” Orange walls, deepening in value with each descending floor, add warmth while celebrating the people who keep the hospital running.